A survey conducted through the "Conectad@s" online community with 170 participants reveals that household appliances and electronics are the categories of greatest interest in Brazil where Black Friday remains a great commercial event.
We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them.
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report.
Ipsos survey for Halifax International Security Forum finds 70% of people, on average, across 30 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II
Ipsos survey for Halifax International Security Forum finds Iran, Pakistan and Russia are considered the least likely to have a positive impact on world affairs over the next decade