Insights Hub

Global Opinion Polls

Read More
Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

Read more
Unlock Brand Success

Unlock Brand Success

Read More

All content

  • Trends & Prospective Publication

    Trends in China’s automotive component manufacturing industry

    China's automotive components sector is set to achieve annual growth of 20 per cent for the next five years driven by demand for new cars and a growing secondary market. The aftermarket segment will become the main outlet for automotive parts as the average age of vehicles on the road continues to rise and the current total car population has already surpassed 100 million. The counterfeit auto parts market, already the world's largest with a current value of about US$40bn, will only increase as the overall market grows.
  • Target Publication

    Real Self or Projected Self: Who Should Brands Talk To?

    The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?”
  • Trends & Prospective Publication

    Powering ASEAN’s growth

    Territorial oil disputes, rising fuel prices, nuclear disasters and choking smog levels have brought energy issues sharply into focus in recent years. Opinion polls have highlighted the concerns from all countries about the safety, affordability and sustainable supply of energy.
  • Trends & Prospective Publication

    Spotlight on Russia

    In this review of state statistics and consumer trends, Synovate Comcon provides an overview of Russia’s current social and economic situation. Based on data for 2000-2014, this review also studies the changes in population and consumer behaviour to forecast possible future trends.
  • Qualitative Publication

    Bringing New Life to Qualitative Research With Real People in Real Life

    We all know that market research can add tremendous value to your business – assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn’t always add up so nicely.
  • Preference Center

    Manage your communication preferences from Ipsos

    Update