Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
A local CSR initiative. In the spirit of giving back to the community, this past week Ipsos staff in Tanzania visited Chakuwama Orphanage in Dar es Salaam; a home to 64 needy children aged 2-18.
New global poll finds unemployment remains the top issue around the world. What Worries the World study finds the majority of people across 26 countries think that their country is on the wrong track — South Africa, Italy, Brazil and Mexico being the most concerned. Argentina and Poland have seen the biggest increase in optimism.
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.
Barely a week goes by, it seems, without a provocative and usually fear-inducing media headline about Artificial Intelligence and its potential to reshape the world as we know it.
