For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
In order to award the successful marketing and social research projects, Baykuş (The Owl) Award Ceremony is organised each year by the Turkish Researchers’ Association (TUAD).
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.
These are the findings from a 28-country study conducted by Ipsos with the Gates Foundation. This study investigated knowledge of major development progress, expectations of the future and the main issues worrying the world at this moment.
