The economy remains at the top of the list of the most serious problem facing the United States, at 19%. 55% of Americans believe that the country is headed in the wrong direction, with Republicans (53%) and Democrats (54%) having about the same amount of pessimism.
Europe has had a tumultuous year. We have taken a look at Ipsos’ research across Europe and found 10 things which each tell us something about how 2016 felt to Europeans - as citizens, voters, consumers, employees ... or holidaymakers.
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
On average, the Global Affluent spends 301 minutes on media per day which adds up to 5 hours. They spend 2 hours on watching TV and 2 hours online. Nearly an hour a day is spent on reading print.
"What a year! At one point I was worried that we wouldn’t have much to write about in this year’s Ipsos’s Almanac, but 2016 is a massive reminder that history never moves in straight lines."
The relationship status between people and their brands should, like human relationships on Facebook, sometimes be labelled “It’s complicated”. Why? Because we live in a systemic world where things exist and function in relation to one another, rather than as independent entities, not unlike the world of human relationships as viewed through the lens of social media.
New Ipsos study reveals how Canadians feel toward cause marketing. Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations.
Goods manufacturers want consumers to discuss the benefits of their products widely, and are glad to have “word of mouth” helping them in promoting goods and contributing to advertising efforts.
