The relationship status between people and their brands should, like human relationships on Facebook, sometimes be labelled “It’s complicated”. Why? Because we live in a systemic world where things exist and function in relation to one another, rather than as independent entities, not unlike the world of human relationships as viewed through the lens of social media.
New Ipsos study reveals how Canadians feel toward cause marketing. Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations.
Goods manufacturers want consumers to discuss the benefits of their products widely, and are glad to have “word of mouth” helping them in promoting goods and contributing to advertising efforts.
“Ad tech has evolved into a toxic ecosystem that is killing itself and is taking digital advertising with it.” So said commentator Shelly Palmer, writing in June 2016.
The average global economic assessment of national economies surveyed in 25 countries is down one point with 40% of global citizens rating their national economies as ‘good’.
Event marketing has been proved to be very effective by many enterprises, and Olympics in particular, as the world's most famous sports event, has unmatched marketing value either to sales or brand building and enhancement, as was proved by Yili, Lenovo, and Coca Cola during the 2008 Beijing Olympic Games.
World Luxury Tracking is the leading international study for the luxury market. Every year, this survey examines trends on mature and emerging markets and helps brands better understand the expectations of consumers.
Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.
