Overall, across the 25 countries as a whole, people are more likely to think things in their country are off on the wrong track (61%), than headed in the right direction (39%). Most pessimistic are Mexico and France, 89% of whom think things are going wrong, and Brazil (84%).
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
Last night was a difficult one for political pollsters in the United States, including Ipsos. Almost without exception, the major polling agencies and their media partners predicted that Hillary Clinton would win both the Electoral College and the popular vote. As we all know now, Donald Trump won the Electoral College and is at a near-even split on the popular vote (counting continues).
Cybercrime in the UK is identified as top reputational threat, but companies not seen as being on top of it. Cybercrime is a growing and evolving threat for businesses. More worryingly, across different industries it takes an average of 100 days for companies to detect a potential breach and sometimes a threat will not be identified at all, according to Gordon Morrison of Tech UK.
Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.
Our last pre-election poll shows Hillary Clinton building back some of the lead lost in the wake of Comey’s initial letter to Congress. This data paired with the state-level data from our final States of the Nation poll mean we put Clinton’s odds at 90% of winning the White House tomorrow.
Starting the last pre-election weekend, this election is closing as undecided and third party voters come home to the major candidates, more to Trump’s benefit than Clinton’s.
Millennials are coming of age – their choices, their behaviours and their concerns are set to profoundly shape developments across every spectrum of business and commerce, and nowhere more so than in how they access their money.
