After two weeks with few self-inflicted losses, Donald Trump’s favorability rates have stabilised and he remains tied with Hillary Clinton in the national head-to head. Clinton, on the other hand, has seen her unfavorable ratings going up over the last few weeks, potentially as a consequence of the steady drip of negative stories.
Nearly one in five Millennials say they often engage in the road-rage inducing practice of “slowing down to annoy or educate people who want them to move over.” Eight in ten said they were an above average driver.
As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.
We all remember great ads. But do we remember the company? This is the No. 1 aim for advertising, but, surprisingly, many marketers don’t achieve it. The reason is the brand is not front-and-center. Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. This Point of View paper addresses those approaches— crucial to effective advertising.
The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now!
