When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
After posting positive gains for two months in a row, the average global economic assessment of national economies surveyed in 24 countries is down one point as 41% of global citizens rate their national economies to be ‘good’.
EU citizens hold Greek government responsible for debt crisis. An Ipsos survey of citizens of nine European Union countries finds most people hold the Greek government responsible for the ongoing debt crisis. Some 88% say the Greek government is a great deal, or a fair amount, to blame for the crisis –rising to 94% among German respondents. The German government was mentioned by 46%, attracting less blame than the Greek populace, the IMF and the European Commission overall.
A new Ipsos global poll finds that fully half (50%) of citizens in 24 nations say there are too many immigrants in their country – and 46% agree that immigration is causing their country to change in ways they don’t like.
The former home of Pablo Escobar is now a theme park. This image is the best way to summarise the gap between the stereotypes and the reality. Of course, it is not a bed of roses, but with a good growth since ten years, a new positioning as membership of the Organisation for Economic Co-operation and Development, a new hope thanks to the peace with the guerrillas and a investments’ plan of 25 billion US Dollars, lot of things are moving.
An Ipsos survey of citizens in nine European countries finds a majority of respondents (73%) think things across the EU are headed in the wrong direction, and fewer than half agree that EU membership has improved their own standard of living. Attitudes are most negative among French respondents, with only 15% saying the union is on the right track, and of all countries surveyed only Spain responded more positively to this question than in 2014.
For the second month in a row, the national economic assessment average is up one point, as four in ten (42%) global citizens assess the current economic situation in their country as “good”.
Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.
