Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations. This is what makes consumers neatly or broadly rational. Rationality does not assume consumers are conscious of their preferences, motives and decision processes. Consumers operating under System 1 may not always make the most consistent choices but that doesn’t make them in essence irrational consumers.
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council’s mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.
Cautious optimism for the future. After a dismal showing for all index assessment categories last month, things are looking better this time around, with two out of three assessments improving compared to last wave.
As an increasing number of drugs gain approval for patients whose cancers have certain molecular characteristics, the promise of truly personalised medicine is edging closer towards reality.
After a large number of e-commerce websites evaluation in different product categories and different countries, we have been able to identify some tips for a successful e-shopping experience.
