On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Ipsos' European Public Affairs conducted a Flash Eurobarometer survey about the attitudes of Europeans towards tourism.
2021 put the spotlight firmly on pharmaceutical companies, whose image has been enhanced by the leading role they have played in combating the pandemic. Confidence indicators in the industry itself, as well as in pharmaceutical products and vaccines in general, are on the rise, but cannot conceal structural image issues for the sector as a whole, as is the case with combating shortages or the pursuit of the public interest.
There is no consensus on what would signal the end of the pandemic. In most of the 33 countries surveyed, the majority don’t expect it’ll happen any time soon.
On the occasion of the International Children's Rights Day, Notre avenir à tous, an impact company founded by Hélène Roques, reveals the results of its fifth survey, carried out by Ipsos, since 2012, to fight against the malaise of youth. A survey of 1,000 French young people aged 11 to 15, representative of the French population, has been entrusted to Ipsos, in October 2021, with the support of the Innovation-Health Chair of Essec and the Jean-Jaurès Foundation.
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end-of-year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
In a continued quest to bring the voice of global citizens to the debate surrounding climate change and sustainability, Jessica Long and Pippa Bailey were invited to present in the Blue Zone at COP26 in Glasgow, where they shared Ipsos data from across the globe to help bust three myths.
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
