In addition to plunging us into an unprecedented health and economic crisis, the pandemic has exposed inequality and a lack of inclusion in all Latin American countries. The most vulnerable populations and communities, whether due to their gender, sexual orientation, ethnicity, age or socioeconomic status, were the most impacted.
At last, Covid-19 will not be the main protagonist. But which issues are arising in its wake, and what will prove most important in Brazil’s election year?
To begin with, we must understand what Mega Trends are: in an interconnected world, with the speed and above all the amount of information we have access to nowadays, it is easier to identify trends, which go beyond fashion; their focus lies in understanding where we are going as communities, and in our case, where consumers are going.
According to figures from the Inter-American Commission on Human Rights (IACHR), the life expectancy for transgender people in the Americas - that is, in all countries included in the Americas - is 35 years. This information, although it is an estimate, is close to the average age of fatalities reported by human rights organizations in Colombia, including Colombia Diversa and the Santamaría Foundation in el Valle. And it is within the LGBTIQ + collective, that the trans population is the most exposed to acts of violence and discrimination.
Aware of the positive effect that gender equality has on economic growth and sustainable development, the member states of the United Nations committed themselves in 2000 to the Millennium Development Goals, and since 2015 through the Sustainable Development Goals (SDG), to achieve gender equality and to end all forms of discrimination against women and girls.
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
