Whatever happens next in this unique, multidimensional, planetary crisis, we have reached a point where we need to take stock and reflect on what we’ve learned so far.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Following a global vaccination effort in response to the COVID-19 pandemic, momentum has gathered pace for developing vaccines across multiple therapy areas – the area is going beyond prevention and is also being explored for treatment of illnesses and conditions. Our research suggests that increasing levels of vaccine fatigue amongst the general population following the pandemic is now a key challenge that could be faced. Ipsos’ studies continue to track changing perceptions around vaccines and likelihood to receive or recommend them.
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
Living with a chronic illness is difficult, especially for children and young people. NHS England used ethnography to understand how to improve the lives of this group.
