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  • Gender Publication

    The risk of being transgender in Colombia

    According to figures from the Inter-American Commission on Human Rights (IACHR), the life expectancy for transgender people in the Americas - that is, in all countries included in the Americas - is 35 years. This information, although it is an estimate, is close to the average age of fatalities reported by human rights organizations in Colombia, including Colombia Diversa and the Santamaría Foundation in el Valle. And it is within the LGBTIQ + collective, that the trans population is the most exposed to acts of violence and discrimination.
  • Women Publication

    Feminism and the glass ceiling in Colombia

    Aware of the positive effect that gender equality has on economic growth and sustainable development, the member states of the United Nations committed themselves in 2000 to the Millennium Development Goals, and since 2015 through the Sustainable Development Goals (SDG), to achieve gender equality and to end all forms of discrimination against women and girls.
  • Oncology Publication

    Conquering Complexity: The ongoing revolution in oncology biomarker testing

    The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.
  • Ipsos Update Publication

    Ipsos Update - February 2022

    Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
  • Customer Insights Publication

    Topic Modeling: A new approach to spotting consumer insights

    Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
  • Segmentation Publication

    Start with the end in mind: A three-step segmentation remedy

    Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.