Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.
Still, the Expectations and Jobs sub-indices both decline, while the Investment sub-index shows an uptick according to the September 2025 Global Consumer Confidence Index from Ipsos
Synthetic data, powered by AI, is transforming the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.
