Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.
Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.
The fourth and final regional report summarizing key trends across surveyed African Union Member States and highlighting paths forward is now available.
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
Whatever happens next in this unique, multidimensional, planetary crisis, we have reached a point where we need to take stock and reflect on what we’ve learned so far.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Following a global vaccination effort in response to the COVID-19 pandemic, momentum has gathered pace for developing vaccines across multiple therapy areas – the area is going beyond prevention and is also being explored for treatment of illnesses and conditions. Our research suggests that increasing levels of vaccine fatigue amongst the general population following the pandemic is now a key challenge that could be faced. Ipsos’ studies continue to track changing perceptions around vaccines and likelihood to receive or recommend them.
