The new Ipsos publication, Misfits, aims to move beyond this impasse by proposing a paradox. That embracing the uncertainty of creativity when producing advertising is the most certain way to achieve strong business returns in the short and longer-term.
The publication outlines key findings from an Ipsos meta-analysis of thousands of ads, identifying the presence of creativity in advertising experiences and how they relate to end brand effects, framed in the Misfits of the world, to understand how thinking differently and not fitting in can lead to more effective outcomes. With these data fuelled observations and references to popular culture, Misfits reveals what creativity really means in advertising and the role it plays in delivering end business effects.
[Webinar] When Social Met Surveys: a conversation with Twitter's Joe Rice
Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.