KEYS - Standing out from the crowd [Webinar recording]

This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.

On the agenda:

  • The Mood Out There: After more than a year, are we now hitting the Covid Wall, or can we see light at the end of the tunnel? We review the latest public opinion research with a special focus on how countries in South East Asia are living through the pandemic.
  • First Impressions Matter: The trouble is, you only get one chance to make a good one. Our new analysis shows how understanding first impressions of your new product can help predict the potential and increase its success in-market
  • Service with a Smile: The wearing of face masks presents new challenges in delivering a positive customer experience. We look at how to create “meaningful masked moments” which drive the right outcomes, and keep customers and staff safe
  • We Don’t Need to Talk About Ads: Why does only some advertising get talked about on social media? We share new research on what to focus on if you want to get people talking about your ads online

Download the presentation

Keys webinar series

Speakers :

  • Jennifer Hubber | Ipsos

    Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation

  • Simon Atkinson | Ipsos

    Simon Atkinson, Chief Knowledge Officer, Ipsos Knowledge Centre

  • Katharine Zou, Country Manager, Ipsos in Singapore

  • Colin Ho, Chief Research Officer, Innovation and Market Strategy & Understanding, US.

  • Fiona Moss - Head of Global Analytics Team, Customer Experience

    Fiona Moss, Head of Global Analytics Team, Customer Experience

  • Adam Sheridan - Global Head of Products and Innovation, Creative Excellence

    Adam Sheridan, Global Head of Products and Innovation, Creative Excellence

Consumer & Shopper