On the agenda:
- The Mood Out There: After more than a year, are we now hitting the Covid Wall, or can we see light at the end of the tunnel? We review the latest public opinion research with a special focus on how countries in South East Asia are living through the pandemic.
- First Impressions Matter: The trouble is, you only get one chance to make a good one. Our new analysis shows how understanding first impressions of your new product can help predict the potential and increase its success in-market
- Service with a Smile: The wearing of face masks presents new challenges in delivering a positive customer experience. We look at how to create “meaningful masked moments” which drive the right outcomes, and keep customers and staff safe
Don’tNeed to Talk About Ads: Why does only some advertising get talked about on social media? We share new research on what to focus on if you want to get people talking about your ads online
All KEYS Webinar recordings and presentations are available here
Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation
Simon Atkinson, Chief Knowledge Officer, Ipsos
Katharine Zou, Country Manager, Ipsos in Singapore
Colin Ho, Chief Research Officer, Innovation and Market Strategy & Understanding, US.
Fiona Moss, Research Director, Customer Experience
Adam Sheridan, Global Head of Products and Innovation, Creative Excellence