While the looming FinTech revolution is expected to completely change the game for financial services industry. Very little information is currently available on how consumers in the MENA region will react to these changes, and the extent to which they will accept them.
To help fill in this important gap and claim regional expertise in this space, Ipsos Marketing in MENA has launched the region’s first syndicated consumer FinTech survey, FinTech*Watch, in order to determine the consumers perception to this growing industry in 3 key markets. The survey targets a range of sectors that will be impacted by the FinTech in the near future including: banking, telecommunications, digital, and payments services. The survey aims to provide clients with valuable insights on consumer attitudes and perceptions towards FinTech services and service providers, in addition to predictions on the behavioural shifts, and future trends in consumer behaviour.
Clients from the region have already expressed interest in theFinTech*Watch, and with the first client signatures captured, the survey has already been launched in the UAE, the leading market and hub to MENA’s FinTech. We will proceed to launch in Saudi Arabia and Kuwait in Q4 and the initial results will be released in October 2017.
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Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.