Ipsos announces its 2025 First-half results
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
Measuring the impact of cocoa sustainability investments.
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 35%.
Global Primary Index Hits Record-High Level of 48.9 in August 2017
In the latest Reuters/Ipsos Core Political, President Trump’s approval remains at 37%.
Almost half of New Zealanders want a change in government and 43% feel that the country is headed in the wrong direction
Partnering with Educab and providing educational material.
Affluent who own 4+ cars are the ones who get most out of life. Luxury car owners are not by definition the happiest in life.
