Regulators, payers and clinicians are asking for more than traditional real world evidence (RWE). They want to understand how treatments affect people’s daily lives - not just what is written in the case report form. But how can you build patient-centric evidence that stands up to scientific, regulatory and commercial scrutiny?
In today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days?
![[Webinar] Real evidence from real experiences: Patient Centric Evidence](/sites/default/files/styles/list_item_image/public/ct/event/2026-03/ipsos-webinar-real-evidence-real-experiences.webp?itok=i_Bx2O-9)
