Ipsos Update – July 2026

In this edition:

• The World Cup - Research from across the world reveals a tournament defined as much by tension as by excitement.
• Ipsos LGBT+ Report 2026 - When it comes to LGBT+ issues, we have seen evidence of a “wokelash” across a number of countries.
• Ipsos AI Monitor 2026 – This year’s report finds a world that is neither convinced nor walking away from AI.
• Concept Testing with Digital Twins – Digital twins offer a powerful solution to help accelerate product innovation cycles.
• AXA Mind Health Report 2026 – Public conversation around mental health has never been more open, but actual wellbeing is at its lowest point.
• Flair Qatar 2026 – Under rapid transformations, Qatar is also preserving the cultural bedrock that defines its identity.
• Internal Communication Index 2026 – Work is now operating in an environment where uncertainty has become the permanent state.
• The Edge Brands are Missing - Caution comes at a measurable commercial cost and brands willing to engage thoughtfully are pulling ahead.

Also:

• From $0 date nights to loud budgeting, the Better Money Habits Survey reveals how Gen Z is managing through affordability challenges.  
• After recent major events, the Sociopolitical Landscape in Lebanon has followed up on public attitudes and perceptions.
• Ipsos in Denmark maps how the AI transition is actually unfolding across the Danish workforce.
• In this ESOMAR presentation, we explore the gaps between men’s outward persona and inner reality, setting out how brands should navigate modern male identities.