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Ipsos Update – February 2026
Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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[Webinar] KEYS: Screen time
At our first KEYS webinar of 2026 we looked at what’s really happening on screens these days.
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Know the New America & Beyond: January 2026
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world
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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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5 takeaways from 2025
In a new article, Melissa Dunne takes a look back at some of the most interesting insights of the year and look ahead to what might be next.
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[Webinar] KEYS: What can we learn from what happened in 2025?
Join us for the last installment of the year 2025
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KEYS Webinar - The Perils of Perception: Facts vs Fiction?
To what extent do misperceptions shape our world? As we go about our lives – as citizens, consumers and employees – we develop our own views on today’s realities. But our perceptions of what is happening around us are often very different to the realities as measured by a range of data sources.
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The Power of Trust
As we are bombarded with information, we crave authentic messages from trusted sources but have a harder time figuring out who and what to believe. Focus on aligning your shared values with those of your audience to build trusted relationships.
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Escape to Individualism
As the world feels overwhelming, people are focusing on one thing they can control – themselves. But there’s a tension between those who strive for stature and those who focus more inward. Focus on leveraging trusted relationships to help people express their identities as they choose, even if they choose historical norms
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Retreat to Old Systems
As an escape to nostalgia is widely appealing, some people also yearn to revert to historical power structures around religion, politics, gender and more. Focus on the positive aspects of the past but realise that not everyone wants to return to it.