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Online Video Adverts : The Influence of Context in Taiwan
Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
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"African Women" Ipsos Study: Women as Key Drivers of the African Economy
On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
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[WEBINAR] Opportunities and Challenges for MR
On June 21, join Ipsos’ Menaka Gopinath for Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions.
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[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in Paris
Join us on June 16 for Launch Affluent Survey Europe 2017 in Paris.
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[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in London
Join us on June 15 for Launch Affluent Survey Europe 2017 in London, and on June 16 in Paris.
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[SPONSOR] Variety TV Summit
Ipsos Connect is proud to be a sponsor of Variety’s Tune In: The TV Summit 2017. With audiences so divided across content channels, the TV Summit will explore how to best engage today’s viewers to support the future growth of the TV industry.
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Make Your Brand Rock - 5 Tips to Rock Your Communications
Five tips to rock your communications using multi-touchpoint campaigns
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[WEBINAR] Wanderlust 2017: Affluent Americans’ Passion for Travel
Join us on June 9, for a complimentary webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel
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How Do Saudi Millennials Engage and Connect?
In today’s digitised world, the advent of social media has changed the lives of many. Millennials are a generation that grew up with social media and witnessed rapid advancements in technology, thus shaping their lives.
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Ipsos Global Reputation Monitor - Reputation, Resiliency, and Results
Reputation, Resiliency, and Results: using trust to unlock the value of reputation