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Inside Inflation: What Comms Next?
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
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Trust across generations: different but the same
Generations are not as important as most think and that the vast majority of issues and attitudes do not map neatly onto the generation definitions.
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Trust in professions: a return to the status quo ante
Many professions have seen little to no impact on their trustworthiness scores.
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Strategic guidance & learnings for advertising at scale in times of inflation
Access valuable insights to communicate efficiently in times of inflation
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Communicate around price and value in times of inflation
Learn how consumers perceive the value of your products and services and identify the best creative ideas.
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Advertising: finally… a 'Misfit' Christmas ad
Christmas is a time of joy and coming together, of exchanging gifts and being with the ones that matter most to us. And while this year Christmas feels a bit different, with inflation and an impending recession to greet us in 2023, another staple we can always count on is Christmas advertising.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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New research from Synthesio and Twitter explores wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.