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[Webinar] Affluent 2023: who are the African luxury purchasers?
Join us for a webinar with our Affluent experts on 7th March.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Global Trends in Brand Communication: Authenticity is King
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Three keys to unlock brand success: shaping Expectations, integrating Context, acting with Empathy
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Communicate around price and value in times of inflation
Learn how consumers perceive the value of your products and services and identify the best creative ideas.
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CX service design: creating emotional attachment and driving brand growth
Designing customer experiences that drive business success