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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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People, Planet, Prosperity newsletter: April 2023
A monthly digest of Ipsos’ latest data and perspectives relating to environment, social, and governance.
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Trust in Social Media
In the context of increased regulation and tightened content moderation, the social media sector sees the first rise in trustworthiness since its inclusion in the Ipsos Trustworthiness Monitor.
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Trust in Tech: A tale of the West and the Rest
When it comes to being seen as trustworthy or untrustworthy, the tech sector seems to be at a bit of a crossroads.
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Innovation that speaks for itself
How pharma earned people’s trust? Our data shows that pharma is the most trusted sector of those we measure.
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Unlocking culture in Europe
A study on how TikTok users perceive culture in Europe and the role the platform plays.
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Violence in democracies: The role of fake news, disinformation and social media
This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals. Support for democracy remains strong overall – but scepticism towards politicians, the continued spread of fake news and “filter bubbles”, as well as a certain distrust of facts and science, all help to weaken support for the way our democratic systems operate today.
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Ipsos launches a new Quick Service Restaurant (QSR) suite of solutions to power clients’ innovation success
Ipsos is excited to announce the launch of specialized end to-end innovation solutions for Quick Service Restaurants (QSR) to fuel development and optimization at any stage of the product life cycle.