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MADE IN RUSSIA: Pride in the Russian Automotive Industry
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?
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Pride in the Russian automotive industry
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?
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THE SHOPPING FORMATS SETTING RETAIL TRENDS
This is the time of the omnichannel shopper, and online and offline channels are increasingly merging into a single seamless phygital environment, so new technologies play an important role. What are the main features of a new shopper and ways to develop commerce?
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Responding to Covid-19 in Africa: Finding the balance (Part 4)
The fourth and final regional report summarizing key trends across surveyed African Union Member States and highlighting paths forward is now available.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Despite the increase in extreme climate events, citizen mobilisation for climate change is not growing
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents, covering two-thirds of the world’s population and featuring the biggest CO2 producers. Every year, EDF publishes an international status report on opinions, knowledge, expectations and levels of engagement in relation to climate change, as matter for reflection and to contribute to the constructive search for solutions for the future.
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How has the Covid crisis impacted the image of pharmaceutical companies in France?
2021 put the spotlight firmly on pharmaceutical companies, whose image has been enhanced by the leading role they have played in combating the pandemic. Confidence indicators in the industry itself, as well as in pharmaceutical products and vaccines in general, are on the rise, but cannot conceal structural image issues for the sector as a whole, as is the case with combating shortages or the pursuit of the public interest.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.