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[WEBINAR] GreenBook: How to engage your Gen Z consumers in online communities
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.
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CX Service Design [webinar recording]
Learn how to design great experiences that drive your desired customer behaviours.
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KEYS - The year in review: Making sense of 2021 [webinar recording]
This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
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5 steps to social listening success [webinar recording]
Learn how to create a successful social listening strategy in 5 steps.
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The Future of point of care (PoC) & rapid testing [webinar recording]
How has the Point of Care (PoC) and rapid testing market evolved, and what does the future hold? What are the key challenges, unmet needs and opportunities for companies working in PoC & rapid testing today?
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[WEBINAR] Building a world-class brand: The place of diversity & inclusion in advertising
As mainstream society continues to make strides toward diversity and inclusion, consumers are clear that demonstrating those values in advertising is not an option, but a necessity.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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The rise of self-care - how the empowered patient & consumer will drive the future of health [Webinar recording]
At Ipsos we firmly believe the future will be driven by consumers and patients who will take a pro-active role in their health. From use of e-commerce for prescription and health information, digital health solutions and virtual care for remote care and signals of increased investment in smart home tech for at home care.
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KEYS - Convergent Commerce [Webinar recording]
Today’s environment is all about channels that are simultaneously converged and coming together: convergent commerce, if you will. Please join us as we consider the latest evidence and explore the implications for us all.