CX Service Design [webinar recording]

Learn how to design great experiences that drive your desired customer behaviours

Take a fresh look at the Customer Experience you deliver. You can now access the webinar recording to learn how to design those signature experiences that truly connect with your customers’ needs and imprint your brand promise along the customer journey; that build stronger relationships and deliver ROCXI, a Return on your CX Investment. Our Ipsos CX Service Design experts take you through:

The journey from identifying customer needs, to delivering new or improved experiences
The Forces of CX: how to ensure your CX is delivering beyond the functional
Expressing your brand through implicit communication using semiotics.

The service design approach is based on the Double Diamond framework created by the British Design Council.

Hear from Helen Bywater-Smith, Global Head of Service Design, Customer Experience, Jean-François Damais, Global Chief Research Officer, Customer Experience and Monique Centrone, Ph.D., UK Semiotics Lead, Advisory Services.