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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Future of mobility
The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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New research from Synthesio and Twitter explores wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.