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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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Don’t Let Promising Breakthrough Innovations Die
Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.
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Ipsos Launches LIFE Path to Understand Consumer Dynamics Along the Path to Purchase
Recognising that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey.
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ASIA - Primary Consumer Sentiment Index - October 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Japan and South Korea.
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Middle East - Primary Consumer Sentiment Index - October 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.
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South Africa Primary Consumer Sentiment Index - October 2016
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for October,2016 is up 0.3 percentage points over last month.
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[EVENT] The Age Of MADTECH
We’re in a new era in the world of media, advertising and technology — it is the age of MADTECH!
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LATAM - Primary Consumer Sentiment Index - October 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
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North America - Primary Consumer Sentiment Index - October 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
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Turkey Primary Consumer Sentiment Index - October 2016
The Turkey Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for October,2016 is up 2.3 percentage points over last month.