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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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[EVENT] CRIC: Election Polls in Canada
Ipsos is delighted to be a sponsor of Election Polls in Canada.
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We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
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Navigating the fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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The State of Reputation: Today’s context, tomorrow’s expectations [Webinar recording]
Each year, the Ipsos' Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.
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KEYS - Making a difference? Brands in real lives [Webinar recording]
This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.