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Research during Coronavirus for services, durables and technology
Innovating in Challenging Times – Issue 2
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The evolved role of TV in the "Lockdown Family Household", and implications for media brands in the US
Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills.
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Signals #2: Understanding the Coronavirus Crisis
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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Social media as an emotional outlet in times of crisis in France
Self-isolation has now been in place in France since 17th March, and people seem to be using social media to let off steam and express themselves freely. This prompts debates and controversies – but also a lot of jokes and demonstrations of solidarity in times of trouble.
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[EVENT] Creativity drives business
On 2nd April, we will show you how to bring back the magic in your creative work. How to spark inspiration from real people, stand out from the crowd and be bold and persistent across the entire creative development journey.
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[EVENT] The Quirk’s Event
On July 14-15, hear Emmanuel Probst’s presentation, to learn how to leverage research to build meaningful brands. Every year, brands spend over $560 billion (and counting) to convince us to buy their products.
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[EVENT] Festival of #NewMR: Analytics in action today
On March 17, join Ipsos at the Festival of New MR!