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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Flair Brazil 2016 - Disenchantment, Pragmatism & Hope
The economic and political situation caused Brazil to face difficulties.
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Geared for Health - Asean's growing medical and healthcare industry
Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.
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4 Common Myths About Mobile Respondents
Breaking the misconceptions and myths about mobile respondents. We identified 4 common myths the average market researcher believes to be true about mobile respondents.
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The 5 Truths That Define Millennials
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research. -
Ipsos Introduces New Market Measurement Global Business Unit
Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.
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China Pulse - June 2015
China’s Economy Showed Steady Growth In the First Quarter of 2015 with 7% YOY Growth; Total RSCG went up by 10.0% in April.
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Designing Authentic, Credible, and Effective Corporate Social Programs
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate outside of bureaucratic structures. Some would argue that beyond an ability to do good, corporations have a responsibility to do good.
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20 Years Of Change Among Europe’s Affluent Consumers
This year Ipsos celebrates 20 years of the European Media and Marketing Survey (EMS), or as it is called now, The Ipsos Affluent Survey Europe. 20 years of tracking the Affluent, with their disposable income and whom are disproportionately important to most marketers of products and services.
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Commercial vehicle lubricant market in Indonesia
The continued steady growth of the truck population over the past several years reflects Indonesia's growing economic activity, where trucks are generally being stretched in their usage to obtain maximum value from them.