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The diversity of beauty in Brazil
The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.
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Is 60 the new 40?
Our paper Two years on: Lessons from Covid times, looks at what we learned during the pandemic, including increasing in inequality, rising concern of mental health, and a further decline in the birth rate.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Appointment of Jean-Michel Mabon as Head of Mergers and Acquisitions
Ipsos is pleased to announce that Jean-Michel Mabon has been appointed as Head of Mergers and Acquisitions, following the launch of Ipsos growth plan in June.
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Pandemic concerns recede, inflation looming public consumption – Ipsos study
The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.
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Seven tips for putting your Artificial Intelligence to work
Synthesio expert shares advice for how to ride the AI wave.
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Beyond omnichannel to convergent commerce
Convergent commerce is the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow. The pandemic accelerated the digital transformation of shopping, ushering in a huge surge in expansion of multi-channel experiences for consumers, including mobile, social and livestreaming commerce, direct-to-consumer, buy-online-pickup-in-store (BOPIS), to name a few. As a result consumer journeys have changed, becoming more complex and less linear, based on their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints.