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What Do Online Consumers Really Think of Electric Cars in 2022
Social data reveals how consumers feel about new Electric Vehicle (EV) models
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Decoding 'China Chic' cosmetic brands
'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
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The Operational Angle: an Ipsos podcast
A monthly podcast on data collection methods in market research.
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82% of French people say they are worried about the global risks of cyber-attacks
These are the results of a survey on the attitudes of French people towards cyber security, conducted in partnership with Sopra Steria, a European leader in the field of technology recognised for its consulting, digital services and software development activities.
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Synthesio, an Ipsos company, joins the Twitter Official Partner Program
Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP).
This program is the home to best-in-class technology solutions with proven track records of success. -
MediaCell: the future of cross-media measurement
MediaCell is a versatile solution with a number of potential applications.
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Ipsos joins forces with CIESMORI to create a leading market research company in Bolivia
Ipsos announced today that it has reached an agreement to join forces with the Bolivian expert in Market research and Public Opinion, CIESMORI. As part of the agreement, Ipsos will transfer its assets to CIESMORI, in which it will participate with a 20% minority share. Both entities will operate under a common company called Ipsos CIESMORI.
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Communication & Advertising: How can brands speak authentically about diversity?
The turning point regarding diversity came in 2020 after the tragic assassination of George Floyd in the US which sparked protests around the world.
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An overview of the 2022' Super Bowl
Americans were excited for the Super Bowl LVI (and its ads) again this year.