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Flair Brazil 2015 - Criticism and Progress
Many marketing executives, advertisers and name brand and publicity managers have difficulty understanding the reality of Asia and Latin America. Either they have geographic and economic knowledge, or they have inherited a deformed image, as mirrored in literature and the cinema.
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Flair Italy 2014 - A Country without Intermediaries
Flair is in its fourth year. Our ambition again is to describe what has happened and form hypotheses on what might happen, seeking to read between the lines of our data and to discern what was not said in our interviews.
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The Economic Pulse of the World - December 2014
Overriding the positive trend noted in the previous Economic Pulse report, the last month of 2014 closed on the negative note with all three economic assessment indicators down since last month and down two points since October 2014..
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The Economic Pulse of the World - November 2014
Perceptions of the current economic situation around the world are improving slightly this month, with four in 10 respondents rating their national economy as good. The local economy assessment holds steady, as does optimism for the near future.
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Life In Kazakhstan 2014
An Ipsos poll commissioned by Kazakhstan’s Ministry of Foreign Affairs shows strong support among Kazakh citizens for the general direction of policy in this energy-rich Central Asian country.
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The Economic Pulse of the World - October 2014
Despite the ongoing crisis in the Middle East and continuing tensions between Russia and the United States, the global average for national economic assessment remains unchanged for the second month in a row; the local economic assessment average is up one point since last sounding; and the future local average remains unchanged for the fifth straight month.
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How Concerned Are You About the Ebola Virus?
77% of global citizens concerned that Ebola virus may be transmitted to their country. With 88% awareness of Ebola virus outbreak, 57% say their own health, government and other officials are taking enough precautions and preparations to ensure virus doesn’t come into their country but 43% don’t believe it to be so.
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Real Self or Projected Self: Who Should Brands Talk To?
The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?”
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Powering ASEAN’s growth
Territorial oil disputes, rising fuel prices, nuclear disasters and choking smog levels have brought energy issues sharply into focus in recent years. Opinion polls have highlighted the concerns from all countries about the safety, affordability and sustainable supply of energy.