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[Webinar] Gen-AI-Powered Persona Bots: Bringing Healthcare Segmentations to Life
Watch Ipsos’ webinar, "GenAI-Powered Persona Bots: Bringing Healthcare Segmentations to Life
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[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success
Join our exclusive webinar, 'Ipsos Cannes Trends Review 2024: 6(0) Shades of Cannes Context,' on October 1st
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[Webinar] KEYS - Ipsos Global Trends 2024: In Search of a New Consensus
Discover 'In Search of a New Consensus: from Tension to Intention', our latest edition of Global Trends, unveiling Ipsos’ refreshed framework of nine Global Trends.
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Meet us at the ESOMAR 2024 Congress: The Future of Insights at Mind | Myth | Machine
Ipsos at the 2024 ESOMAR Conference in Greece
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Flair Morocco 2024: Achievement and Accelerations
In this first edition of Flair Morocco, our local experts share their perspectives on themes including emerged middle classes, inflation, and global megatrends.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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Brands & Digital: So What’s in it for Me?
Indonesia has a rapidly growing digital economy, with a large and active social media user base. Consumers are increasingly discerning and price-conscious, seeking value and entertainment. Brands must adapt their marketing strategies to engage these consumers by offering affordability, empathy, and engaging content across digital platforms.