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Ipsos celebrates wins and nominations at the 2019 Marketing Research and Insight Excellence Awards
Congratulations to Ad Council’s Tony Foleno, Uber, and Bank of America.
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[WEBINAR] Bringing consumer occasions to life
Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.
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[Webinar video] Packaging Perfection
October 17 - This webinar explores Simstore and how it can help you to virtually test your next piece of packaging, you can now access the slides and recording of the presentation.
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US Affluent Spending
This month’s Affluent Survey focuses on a few key findings from our Fall data release and what it means for those marketing to affluent consumers.
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2019 China food and beverage packaging trend observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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[Webinar video] US Affluents & Social Media: usage, trust and influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation.
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Ipsos clients win nine David Ogilvy awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.
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Mental Health in the workplace: Global Impact Study
Results from our new international study on mental health for Teladoc Health reveals the true scale of challenges in the workplace – from the magnitude of under-reporting of mental health conditions to what prevents people from seeking the support they need.
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Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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In line to capitalize on traffic in airports
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.