Search
-
Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
-
[EVENT] HFES 63rd International Meeting
October 28 - Ipsos is delighted to have three papers approved for presentation at the 63rd International Annual Meeting of the Human Factors and Ergonomics Society.
-
[WEBINAR] Introducing BI-style reporting for Social Media Intelligence
October 8 and 10 - Taking the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, you now have a faster path-to-insights with the new Synthesio reporting experience. Now, you don’t need to be an expert to get expert reporting.
-
Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
-
In line to capitalize on traffic in airports
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.
-
How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
-
Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
-
[WEBINAR] CXPA: The Five Forces of Customer Experience
September 17 - Customers make decisions about brands that directly impact the bottom line: share of spend, retention and advocacy and are all crucial outcomes that you need to enhance to create sustained revenue growth or brand loyalty.
-
[WEBINAR] The Future of CX for L&G: 5 Key Ingredients
September 24 - This, our fourth in a series of Lottery & Gaming webinars, focuses on driving customer experience, and therefore your business.
-
[EVENT] Mind the gender gap: the finance sector's big opportunity
September 24 - This new event analyses more than 40 years of FRS data and brand new research with women to reveal the differences in financial engagement across products, services, channels and communications.