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[EVENT] The Future of Research: New Solutions to Old Problems
Join us in Edinburgh from 6pm on 21 June 2018 to take a tour with us through some of the latest innovations in research.
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[WEBINAR] Behavioural Science Principles for Better Digital Advertising
On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.
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[EVENT] Viva Technology 2018
May 24-26 - Do not miss the RDV innovation & leaders of the year! Ipsos is an Accelerate partner of VIVA TECHNOLOGY. New uses, innovative technical solutions (neuroscience, virtual or augmented reality, artificial intelligence ...) make the business of market research even more exciting. Come and talk to our experts and discover how Ipsos takes up the challenge with its teams and partners!
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[WEBINAR] Seeing Through New Eyes
May 16 - When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep - sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioural Science Center to interpret findings.
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[EVENT] MSI Behavioural Science 2018
Join Ipsos on May 15 to learn more about Customer Experience & Behavioural Science – A Moment of Truth.
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CULTURE LUXE: The 2018 Edition Available Soon!
Culture Luxe (World Luxury Tracking) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. The 2018 will be out soon. Pre-order now and add your ad-hoc question.
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Ipsos Update - April 2018
April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Purchase Decisions in a Busy, Busy World: A Behavioural Science Perspective
The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.
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[EVENT] Wired Health - Innovation for Life
March 15 - Wired Health is the Wired Italia event dedicated to health technologies.
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Technology Comes to Shape us. Let’s Act on it!
It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."