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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos has successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Populist and Nativist views still prevail
New Ipsos study shows populist and nativist sentiment growing in some countries while receding in others.
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Economic and social costs of violence against women and girls
New study examines the economic and social costs of violence against women and girls (VAWG) in Ghana, Pakistan and South Sudan.
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The illusion of stability: What Worries the World?
Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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[EVENT] AAPOR Conference 2019
May 16-19 - Join Ipsos and America’s leading association of public opinion and survey research professionals for a wide range of mission critical insights to navigate an age of uncertainty.
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
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[EVENT] The State of Reputation in Canada: Today’s Context, Tomorrow’s Expectations
On May 7, please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada – how companies are performing now, the impact of the current social and economic context on trust, and how your stakeholder’s future hopes and expectations will influence your reputation in the years to come.