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Are consumers really engaging with corporate sustainability issues?
Consumers hold companies and governments responsible for sustainability. Discover just how much this is true.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Game of Thrones Fans Provide their Opinions on the Series Finale
Game of Thrones Predictions. Content warning: Spoilers ahead
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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[EVENT] VIVA TECHNOLOGY 2019
On May 16-18, don't miss VivaTech, the world’s rendezvous for startups and leaders to celebrate innovation. This year again, Ipsos is a partner of the VivaTech fair. It’s a gathering of the world’s brightest minds, talents, and products taking place in Paris. New usages, innovative technical solutions (neuroscience, virtual or augmented reality, artificial intelligence ...) make the business of market research even more exciting. Come and talk to our experts and discover how Ipsos takes up the challenge with its teams and partners - STAND M30!
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[Event] Corporate Partnership Conference
May 14 - Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations. Cause marketing has become the norm. If you are not doing cause marketing or you’re doing a poor job at it, rewards are being left on the table.
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[EVENT] The State of Reputation in Canada: Today’s Context, Tomorrow’s Expectations
On May 7, please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada – how companies are performing now, the impact of the current social and economic context on trust, and how your stakeholder’s future hopes and expectations will influence your reputation in the years to come.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Corporate Sustainability: Creating and Measuring Impact
Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.
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The Reputation Council report 2018
Our latest analysis of corporate reputation management across the world assesses when reputation turbulence becomes a crisis; managing global-v-local reputations; the spread of 'techlash'; the role of the CEO in external communications; as well as how Council members view trust in business; the use of social media in corporate communications; the importance of purpose and CSR; and the role of employees in building reputation strength.