Washington, DC, May 23, 2019 – Our watch is now over, but before the Game of Thrones series finale, 15% of fans predicted that Tyrion Lannister would be the next to go after he busted Jaime out of “jail” in an effort to save the Lannister twins from Daenerys, and inevitably betraying Daenerys. However, these fans’ prediction was proven wrong after Jon drove a dagger into Daenerys’ stomach, making her the first to die in the series finale, confirming the prediction of 31% of fans.
Forty-nine percent of fans believe that Jon Snow should have ruled over Westeros, an 11-point increase from last week. However, Bran is up eight points and makes a surprise jump to second place, after admitting that he knew he would rule over Westeros all along, 11% of fans agree that he is the ruler Westeros deserves. Few fans think that Arya (7%), Sansa (5%), or Samwell Tarly (5%) should have ended as the ultimate ruler of Westeros.
Just like in the series finale, fans were given the opportunity to select a person to rule over Westeros - regardless of whether they lived or died by the end of the series. Forty-one percent believe that Jon should have ended up ruling over Westeros, showing him the same loyalty which he showed to the Andals and the first men. Daenerys came in second place with 14%. Members of the Stark family follow with Robb at 9%, Eddard (Ned) at 8%.
If fans were given powers from the Lord of Light to bring any Game of Thrones character back to life, 17% are unsure of who they would bring back, and 11% would not revive anyone at all. However, 14% would revive Eddard (Ned) Stark, and 9% would revive Daenerys. The top-5 is rounded out by Robb Stark, Jorah Mormont (7% each), and Sandor “The Hound” Clegane (6%).
About the Study
These are findings from an Ipsos poll conducted between May 20-21, 2019. For the survey, a sample of 1,005 adults 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English. The sample includes 176 adults who watched the series finale of Game of Thrones.
These are findings from an Ipsos poll conducted between May 13-14, 2019. For the survey, a sample of 1,005 adults 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English. The sample includes 288 adults who watch Game of Thrones.
For the wave fielded after episode four, a sample of 1,004 adults 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English. The sample includes 281 adults who watch Game of Thrones.
For the wave fielded after episode three, a sample of 1,005 adults 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English between April 29-30, 2019. The sample includes 278 adults who watch Game of Thrones.
For the wave fielded after episode two, a sample of 1,005 adults 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English. The sample includes 267 adults who watch Game of Thrones.
For the wave fielded after episode one, a sample of 1,005 adults 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English between April 15-15, 2019. The sample includes 303 adults who watch Game of Thrones.
For the pre-season wave, a sample of 1,006 adults 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English between April 4-5, 2019. The sample includes 298 adults who watch Game of Thrones.
The sample for this study was randomly drawn from Ipsos’ online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2016 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.
Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,005, DEFF=1.5, adjusted Confidence Interval=+/-5.0 percentage points).
The poll also has a credibility interval plus or minus 6.7 percentage points for adults who watch Game of Thrones.
For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. Through our media partnerships, Ipsos Public Affairs is a leading source of intelligent information for businesses and professionals in the U.S., Canada, the UK, and internationally. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.
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