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How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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[WEBINAR] CXPA: The Five Forces of Customer Experience
September 17 - Customers make decisions about brands that directly impact the bottom line: share of spend, retention and advocacy and are all crucial outcomes that you need to enhance to create sustained revenue growth or brand loyalty.
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[WEBINAR] The Future of CX for L&G: 5 Key Ingredients
September 24 - This, our fourth in a series of Lottery & Gaming webinars, focuses on driving customer experience, and therefore your business.
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[EVENT] Mind the gender gap: the finance sector's big opportunity
September 24 - This new event analyses more than 40 years of FRS data and brand new research with women to reveal the differences in financial engagement across products, services, channels and communications.
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Traffic Count Mobile App
Have you used our new Ipsos Traffic Count app yet? Available on the App Store and Android, our app benefits those who are working on the shop floor right through to managerial levels. It complements our secure online portal and provides users data and the tools they require to make operational decisions on the go. Now with voice integration, this handy app displays historical data as well as near real time data that allows staff to see immediate results. Moreover, it sends email and text notifications to alert you if your site or location is reaching maximum occupancy.
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.