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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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Worry about inflation hits new heights globally
People are feeling ‘pessimistic’ amid rising prices, talk of a world recession.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
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The Operational Angle: an Ipsos podcast
A monthly podcast on data collection methods in market research.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Driving compliance at the frontline
This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.
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People around globe support shift away from fossil fuels
84%, on average, across 30 countries want their country to move towards more climate-friendly energy sources.
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Two Years On: Lessons From Covid Times
Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.