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The Operational Angle: an Ipsos podcast
A monthly podcast on data collection methods in market research.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Driving compliance at the frontline
This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.
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People around globe support shift away from fossil fuels
84%, on average, across 30 countries want their country to move towards more climate-friendly energy sources.
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Two Years On: Lessons From Covid Times
Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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MediaCell: the future of cross-media measurement
MediaCell is a versatile solution with a number of potential applications.
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How Lead Users Can Help You Ride the Innovation Wave
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.