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KEYS - The year in review: Making sense of 2021 [webinar recording]
This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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Our experts' take out from the Web Summit 2021
From November 1 to 4 2021, Lisbon hosted more than 1,800 participants at the Web Summit 2021, including Fortune 500 companies, innovative startups and international speakers. The most important players in the tech and digital industries gathered to discuss the major issues that will guide tomorrow's transformations. Ipsos was present during these 4 days to share its expertise and know-how on these subjects that will shape the future of tech.
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5 steps to social listening success [webinar recording]
Learn how to create a successful social listening strategy in 5 steps.
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Environmental, Social and Governance: What matters to consumers across MENA
Environmental, social, and governance (ESG) issues take the front seat among corporations in MENA.
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[WEBINAR] Building a world-class brand: The place of diversity & inclusion in advertising
As mainstream society continues to make strides toward diversity and inclusion, consumers are clear that demonstrating those values in advertising is not an option, but a necessity.
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Social Data alone isn’t enough for Consumer Intelligence success
Social data is not enough. By merging big data with first-party data - brands get the full picture and a single source of consumer insights.
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The Sustainability Imperative
For businesses, sustainability is not a passing trend: it will dictate their long-term viability. The three pillars of ESG benefit the planet and people and also uphold the businesses of tomorrow.
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From Me to We in a Post-Pandemic World
74% of people think the economy should prioritise the health and wellbeing of people and nature rather than solely focusing on profit. We look at hopes for rebuilding the future.
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We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.