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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Future of Insights
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
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Ipsos launches a new Quick Service Restaurant (QSR) suite of solutions to power clients’ innovation success
Ipsos is excited to announce the launch of specialized end to-end innovation solutions for Quick Service Restaurants (QSR) to fuel development and optimization at any stage of the product life cycle.
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Navigating the changing landscape of the financial sector: Insights from social media conversations
New services from Ipsos Synthesio help Retail Banks to track consumer trends and spot innovation opportunities.
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Synthesio rebrands to Ipsos Synthesio, strengthening its position as a global leader in AI-enabled consumer intelligence
Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Annual results - Strong performance in an uncertain environment
Ipsos achieved a strong performance in 2022, with a record level of profitability, demonstrating the strength and relevance of its operating model.