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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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What worries Great Britain?
Take our quiz and discover how Britons’ worries differ from the global picture.
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Trust in Tech: A tale of the West and the Rest
When it comes to being seen as trustworthy or untrustworthy, the tech sector seems to be at a bit of a crossroads.
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Innovation that speaks for itself
How pharma earned people’s trust? Our data shows that pharma is the most trusted sector of those we measure.
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What worries the world - March 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 12 months.
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Violence in democracies: The role of fake news, disinformation and social media
This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals. Support for democracy remains strong overall – but scepticism towards politicians, the continued spread of fake news and “filter bubbles”, as well as a certain distrust of facts and science, all help to weaken support for the way our democratic systems operate today.
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Ipsos launches a new Quick Service Restaurant (QSR) suite of solutions to power clients’ innovation success
Ipsos is excited to announce the launch of specialized end to-end innovation solutions for Quick Service Restaurants (QSR) to fuel development and optimization at any stage of the product life cycle.
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Navigating the changing landscape of the financial sector: Insights from social media conversations
New services from Ipsos Synthesio help Retail Banks to track consumer trends and spot innovation opportunities.
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Data Dive: Looking back at how the world was feeling as the COVID-19 era dawned
In five infographics, we dive into people’s views on everything from the efficacy of self-isolation to closing country borders in the immediate wake of a global pandemic being declared three years ago this month.