Search
-
[EVENT] Yale’s Rethinking Marketing & Insights: Behavioural Economics Immersion
On June 13, join Ipsos’ expert in behavioural economics, Namika Sagara, Ph.D., who will be among the distinguished faculty leading a three-day, hands-on programme designed for senior executives wanting a solid grounding in behavioural economics framework that produces results.
-
Brazil Pulse - April 2017
The perception that the country is heading in the WRONG direction grew 5% in the past 3 months: it went from 87% in February to 92% in April, index that is close to April 2016 93%, at the climax of President Dilma’s impeachment process.
-
[WEBINAR] Because Customers Can Be ‘Irrational’: Incorporating Behavioural Science
At Ipsos, we not only have seasoned experts, but we have a history of helping clients to achieve truly meaningful results. On April 27, join us for complimentary webinar with answers to these questions, and yours!
-
An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
-
Brazil Pulse - the Government Has Been Unable to Create an Upward Trend in Its Image - January 2017
Brazilians started 2017 as they finished 2016: without trust in the country's direction. For 88% of the population, Brazil continues on the wrong direct - an index that has been intact since the very start of Michel Temer's Government (then interim) in April last year.
-
Big Data and Machine Learning: Where Are We Heading To?
From Monday morning moans to Saturday night selfies, more information about our lives is being captured and analysed than ever before. In fact, over 90% of all available human data has been recorded in the last two years and is already being used to transform the world around us.
-
Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
-
"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
-
How Millennials Of The USA Will Shape Tomorrow's Payments Landscape
Millennials are coming of age – their choices, their behaviours and their concerns are set to profoundly shape developments across every spectrum of business and commerce, and nowhere more so than in how they access their money.
-
Don’t Let Promising Breakthrough Innovations Die
Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.